The Business Sprinkler Alliance (BSA) was established in 2010 and is an alliance of fire safety professionals working to protect UK plc against fire. The BSA aims to highlight the true cost of fire and increase the number of business premises that have automatic fire sprinklers fitted. The BSA is driving a culture change so that sprinklers are understood and accepted as the norm for UK business buildings. The BSA’s founding members are the Chief Fire Officer’s Association, the European and National Fire Sprinkler Networks, the British Automatic Fire Sprinkler Association, commercial insurer, FM Global, and the Fire Protection Association.